Mini
MINI has created a car culture founded on fun and adventure. The Pocket will enter the market to uphold these values then times them by ten...because getting around town should never be a chore!
The current Mini Cooper has a large youth following with many liking the aggressively low stance and the hundreds of extra modifications that can be done
MINI is known for its unique size and soft shape. Over the years its racing heritage has influenced the exterior through features like ventilation, decals and a sexy spoiler. These masculine features paired with an overall soft form is a winning combination.
Absorbing all inspiration and trying to find an overall form worth pursuing.
Coming back down to earth (just a little) to incorporate some functionality.
